Go-to-Market with Tre’dish

How a fractional CMO can create momentum for long term growth 

Tre'dish launched in the Canadian market in 2023, to empower food entrepreneurs by providing them with the tools and support needed to build sustainable businesses. Founded with a mission to solve some of the largest problems in food and hospitality, Tre’dish developed a platform that enables culinary innovators to scale their operations, connect with communities, and bring their stories and dishes to local markets.  

Fig 1. Using Sidekick’s Entrepreneurial Design™ Framework to summarize the Tre’dish Business Model

Please note that since our engagement with Tre’dish in 2022-2023, shifts in the economic and political environment drove Tre’dish to make a pivotal decision in the business model. Today, the platform, operations and buying power of Tre’dish with established presence in the food industry not only support food entrepreneurs but, much more broadly, include online direct-to-consumer grocery sales. 

The Challenge 

Tre’dish, a food start-up with ambitious goals, was eager to quickly prove its business model to social investors, food entrepreneurs, and both B2C and B2B customers. However, with limited resources and a small, executional marketing team, they faced challenges in defining and communicating their brand story and go-to-market strategy.

The core challenge was finding an agile, scalable way to build a customer-centered approach that aligned with the broader market demand for home-cooking and catering solutions, while attracting investors and partners. Building from both ends in true start-up fashion! 

The Solution 

Sidekick stepped in as a fractional CMO, bringing both strategic thinking from a customer-focused perspective and hands-on execution. We worked with Tre’dish to sharpen their value proposition, create momentum through testing and setting up customer communications, manage creative workloads, and prepare pitch decks for partners and investors. By developing an agile go-to-market strategy, we positioned the team to adapt quickly to market feedback and stay focused on the tactics that delivered results. Our approach ensured the leadership team could think strategically while remaining grounded in the practical execution essential for a start-up. 

The Impact 

As a fractional CMO, we helped Tre’dish set the foundation for growth by providing the expertise and oversight to drive progress, without the investment and commitment of a full-time hire. By bringing a customer-centric approach and managing the day-to-day marketing activities, we allowed the founding leaders to focus on their core areas of expertise.

Our engagement resulted in a comprehensive, ready-to-launch plan for Tre’dish, centred on flexibility and market responsiveness. While the deeper adaptation to market needs occurred after our work, we laid the groundwork with foundational strategies and systems that allowed them to pivot when necessary. The long-term result was a re-focused business model with a clearer product-market fit, aligning Tre’dish with investor and consumer expectations and paving the way for future growth.